Message From The Founder

“When I started Serenity Group, my goal was to build a company that delivers value, trust, and results across borders and industries. Today, Serenity Group stands as a growing force with six strong business lines, each designed to serve real needs with clarity, speed, and reliability.

We are proud to operate as one of the strongest Destination Management Companies (DMCs) in Africa, providing unique, locally rooted travel experiences.

In Dubai, our tourism arm has become one of the most reliable companies managing tours, excursions, and curated holiday experiences for residents and visitors across the Gulf.

On the logistics side, we support global logistics partners by managing their local operations here in Egypt, including warehousing, after-sales service, and technical support through our wide network of service centers.

We also serve as trusted distributors of various global brands in the Egyptian market, ensuring wide reach and dependable after-sale service.

For businesses entering Egypt, our team offers complete support services—from business registration and compliance to strategic advisory—helping foreign companies establish and grow with ease.

And finally, through our import and export division, we facilitate seamless trade operations, backed by strong regulatory knowledge and practical execution.

At Serenity Group, we are not just offering services—we’re building long-term partnerships. Thank you for trusting us to be part of your journey.

Mohamed Ali
Founder”